Lufthansa starts new quality campaign

Lufthansa tail
Lufthansa tail (©

Lufthansa will significantly enhance passengers’ travel experience this year with a range of initiatives. At the Lufthansa press conference at the ITB in Berlin, Jens Bischof, Member of the Lufthansa German Airlines Board Product, Marketing & Sales and Chief Commercial Officer, said: “In 2015, our customers will experience the best Lufthansa there has ever been. Over the past few years, we have invested billions in completions, quality and services on behalf of our passengers, who will now benefit from this investment.” As an airline, we are once again where Lufthansa belongs – namely in the leading group of international premium airlines. Our guests can be sure that “Made in Germany” as a seal of quality applies to all Lufthansa flights. We are on the right track to becoming the first, Western 5-star airline, and day for day we offer the quality that other airlines can only speak of.”
All aircraft to have state-of-the-art seats in every travel class

From the third quarter of this year, all Lufthansa long-haul aircraft will be upgraded with the latest cabins and state-of-the-art seats in every travel class. In addition, the powerful FlyNet broadband internet service will be available on board all long-haul flights. This will bring the largest and most comprehensive retrofit programme in the company’s history to a successful close. Since 2011, Lufthansa has invested an average of around EUR 1m per day in refitting its cabins. The total amount invested comes to approximately EUR 1.5bn. Around 39,000 seats have been either replaced, modified or, in the case of new aircraft, fitted on Lufthansa’s long-haul aircraft: 600 seats in First Class, 7,000 seats in Business Class and more than 27,600 seats in Economy Class.

Lufthansa Premium Economy
Lufthansa Premium Economy (© Lufthansa)

Around 3,600 seats are being newly fitted on Lufthansa’s 106 long-haul aircraft for the new Premium Economy Class, which has already become a top-seller. The new Premium Economy Class is currently available on 30 long-haul aircraft. From the end of this year at the latest, passengers will be able to travel in Premium Economy on all intercontinental flights. FlyNet is also being installed as part of the cabin conversion, and will be available on all long-haul flights in future. The FlyNet service provides broadband internet access via an on-board Wi-Fi network. In addition, there is on-board access to the FlyNet online portal, which has the latest news and the Sport24 live TV channel, which broadcasts major sporting events live. Passengers wishing to work or to surf the internet above the clouds, for example, can now go online while on the move with FlyNet.

Service in Business Class similar to a high-class restaurant

In addition to the new cabins, flight attendants in Business Class will be providing their passengers with even more personalized care in future and tailoring their service to the individual needs and expectations of guests. This will include the introduction of an innovative “Business Class Restaurant Service” on long-haul flights this summer, which will see the in-flight service being modeled on the culinary experience provided by a high-class restaurant: Tables will be set individually, and meals and drinks will no longer be served from the trolley, but will instead be brought directly from the galley to passengers individually. Each flight attendant will have a set number of passengers for whom they will act as a personal host and point of contact. There will be additional cabin crew in Business Class on long-haul flights to enable this.

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