As the “airline for sport”, Lufthansa is continuing its involvement in football and has extended its partnership with the German Football Association (DFB) until 2018. Lufthansa will thus remain an official partner of the German Football Association. The corresponding agreement was signed in Frankfurt today by Wolfgang Niersbach, President of the DFB, and Jens Bischof, member of the Lufthansa German Airlines Board responsible for Sales, Product and Marketing.
As the official carrier, Lufthansa flies the players, trainers, staff and delegation members of the DFB-team to all of their international matches and tournaments. The national soccer team will travel with Lufthansa to France for the 2016 European Championship and to Russia for the 2018 World Cup – as well as the women’s soccer team for the World Cup in Canada next year.
The agreement guarantees Lufthansa extensive rights and marketing benefits from the DFB, such as the inclusion of logos on all DFB communication material, as well as content for the airline’s social media platforms. Lufthansa and the DFB are also planning joint initiatives with representatives and fans of the DFB.
A particular highlight of the previous agreement period was the national team’s flight to the 2014 World Cup in Brazil and the return flight with the Lufthansa Siegerflieger (winner’s plane) straight to the World Cup party in Berlin.
“Lufthansa is, and will remain, a reliable partner for sport. Our partnership with the German Football Association is an especially important one for us. Lufthansa is already looking forward to bringing the team back to Germany after the 2016 European Championship and the 2018 World Cup in Russia – hopefully as winners again in both cases,” said Jens Bischof at the signing of the agreement.
Lufthansa has had long-standing partnerships with the German Football Association (since 2005), FC Bayern Munich (since 2004) and Eintracht Frankfurt (since 2008). The airline is also a national sponsor of the Deutsche Sporthilfe foundation and has been a partner of the German Olympic Sports Confederation (DOSB) for many years. This has traditionally involved transporting the German teams to the Olympics and, as a partner of the National Paralympic Committee Germany (DBS), to the Paralympics.