Dark graphite for better concentration, two shades of grey for even better relaxation. Starting today LOT Polish Airlines will implement elements of new design and colour scheme, which is supposed to help passengers find their way around the airport better on the way to the airplane and while on-board. All travel classes will be marked and filled with elements which will allow passengers to have a feeling of transparency and comfort.
By introducing class identification every passenger will easily find his or her seat on the aircraft and will easily move around the airport. LOT’s passengers will notice the first changes on-board and at the airports, such as, new colour schemes of food trays and decor of the check-in areas at the Warsaw airport, as soon as next week. Subsequent elements of the new colour scheme will appear soon.
LOT’s every travel class is a separate space, based on strictly defined colours. The waves visible on the seats have been inspired by the movements of air masses and LOT’s 86 year old logo. Blue colours distinguishing each class emerge from elegant shades of graphite.
The navigating colour of LOT’s Business Class is light blue, contrasting with the dark graphite complementing the entire scheme. This last colour will be used in the future as a covering fabric of seats in the business class. It fosters concentration and gives passengers more energy to act – frequently needed before important business meetings immediately after landing.
Meanwhile, the range of shades of grey used to decorate LOT’s Premium Economy and Economy Class has been juxtaposed with navy blue colour of LOT Polish Airlines’ logo that remains unchanged for 86 years. The neutral colours of the seats help passengers to relax during the trip. An accent of red is visible in each travel class, which makes the entire colour scheme even more elegant and refers to the Polish origin of the LOT brand name.
Implementing a new colour scheme in each travel class LOT distinguishes its every product, creating a separate colour identification for it. “The system constitutes a coherent and logical entirety. We hope that it will be intuitive and easily distinguished by our customers, which will make it easier for them to find their way around the airports and in our airplanes”- says Marta Glinka, Director of LOT’s Marketing Office.
By implementing an innovative look of its travel classes LOT is setting the trends. Passengers will be able to see the first redecorated Boeing 787 Dreamliners before the end of this year. A similar colour scheme will be implemented in the fall in Boeing 737 airplanes, whose entire interior will be modified and redecorated.
In several weeks’ time LOT will open a new check-in area at Warsaw’s airport for passengers. It will be larger than the current one, and thanks to coherent colour navigation, passengers will easily find dedicated check-in desks such as LOT Business and Premium Economy Class and LOT Family Check-in desks.