Ireland based ASL Aviation Group is to launch a new European airline brand, ASL Airlines, as part of its strategy for continued growth in passenger and cargo operations.
ASL’s 4 European airlines are to be renamed under the new ASL Airlines brand and there will be 4 airline operations ‘centres of excellence’ in Ireland, France, Switzerland and Hungary.
Air Contractors will become ASL Airlines Ireland
Europe Airpost will become ASL Airlines France
Farnair Switzerland will become ASL Airlines Switzerland
Farnair Hungary will become ASL Airlines Hungary
The ASL Group, which employs 1,500 globally, will continue to be based at its Corporate Support Office in Swords, County Dublin and will be led by Group Chief Executive, Hugh Flynn.
The total ASL fleet is +/- 100 aircraft depending on leasing arrangements, of which 75 aircraft are flying in Europe and in future will operate as ‘ASL Airlines’. Some of these aircraft will be painted in airline customer colours while the rest will soon start to become visible in Europe’s airports in the new ASL Airlines livery.
The strategy, named ‘Platform for Growth’, is an initiative aimed building on ASL’s leading role in various express integrator, passenger and postal markets in Europe.
ASL will also expand its global presence through its interest in Safair in South Africa and cargo airlines K-Mile in Thailand and QuikJet in India where ASL announced last week that its shareholding is to increase to 72.59%.
The 4 European airlines to be rebranded ASL Airlines currently operate throughout Europe for the leading express freight integrators and for postal services in France and the UK from hubs in France and Germany and between bases throughout the continent from Norway to Greece.
Passenger services are also operated under the airlines own brand from Switzerland and Dublin while the Irish airline, Air Contractors, operates three passenger Boeing 757’s on daily transatlantic flights from Dublin and Shannon to Canada and the United States.