easyJet has launched a new aircraft livery – the first change to the look of the airline’s iconic white and orange fleet since easyJet.com replaced the call centre number on the fuselage in 1998.
There are two main design changes. easyJet’s trademark orange has been extended from the tail fin on to the fuselage to create a larger space for the easyJet logo which is 15% bigger than before. Secondly, an orange stripe reflecting the design language of easyJet’s advertising has been introduced on to the fuselage. This enables the easyJet logo to be reversed out of that colour – in accordance with brand guidelines – and to give the plane a sleek, more modern look. Finally, the “.com” has been dropped.
The airline currently has a fleet of 226 Aircraft – a mixture of A319s and A320s. The new livery will feature on all new easyJet aircraft deliveries from April 2015. easyJet has 197 Airbus A320 aircraft on order, the majority of which will replace older A319 aircraft currently in the fleet.
In addition, younger planes in easyJet’s fleet will have the new livery applied when they are scheduled to be repainted, typically every six years. Taken together this means 29 aircraft will be flying with the new look by the end of 2015 and 50% of the fleet will sport the new livery by the end of 2017.
During easyJet’s 19 year history there have been only two aircraft styles. The first, seen in 1995 on easyJet’s first aircraft, was different to anything else flying as it advertised the booking number along the fuselage in giant lettering. The second, which entered service in 1998, displayed easyJet.com across the fuselage which reflected the important move the airline made to online booking.