Lufthansa has recently started offering its guests on selected medium-haul aircraft a wide range of Hollywood films, TV series, music and digital media. The selection includes films in up to eight languages, popular television series and 100 CDs – from classical music, rock and pop to audio books. Passengers also have access to the wide range of Lufthansa radio programs, various daily newspapers and magazines as e-journals as well as flight information. In the Lufthansa WorldShop, the latest branded products related to travel, lifestyle, sport and electronics can be ordered conveniently from your seat for delivery to your home. This service will commence with 20 Airbus A321 aircraft that are equipped with the system. The planned destinations include Tel Aviv, Ashgabat, Baku and the Canary Islands.
Before the flight, guests simply download the Lufthansa entertainment app – for free like the whole program itself – or the Microsoft Silverlight browser plug-in for notebooks. While on board, passengers can put together their own personal entertainment program.
The new product offering is based on Lufthansa Systems’ BoardConnect platform, which does not require every seat to be fitted with complicated wiring, in contrast to conventional systems. It works with Wi-Fi. Lufthansa Technik developed and installed the corresponding wireless access points in the cabin.