During the past year, 6,608,867 passengers flew with Brussels Airlines, 757,749 more than in 2013. This is the largest passenger growth in the airline’s history. Thanks to the new commercial strategy, the seat load factor improved by 2.8 percentage points.
The new commercial strategy of Brussels Airlines has yielded very positive results in 2014. Thanks to the newly launched travel formulas, lower fares and the network expansion, 13 percent more passengers chose to fly with Brussels Airlines compared to 2013. That is a record for Brussels Airlines and makes it one of the airlines with the largest growth in Europe. Other European airlines registered a growth around 3%.
Out of the 6.6 million passengers, 5.6 million flew on a short- or mid haul flight operated by Brussels Airlines, while 222,781 passengers crossed the Atlantic and 751,805 flew between Brussels Airport and Africa.
The new commercial strategy also led to a significant improvement of the seat load factor, which increased by 2.8 percentage points and amounted to 72%.