A giant image of Milo, the new mascot for airberlin’s topbonus frequent flyer programme, is now cruising the skies along the airline’s European route network. The very first Airbus A320-200 to carry the mascot’s likeness, registration D-ABFO, took off from Munich on 31 January 2015, and flew to Hamburg. From there, Milo continued to Palma de Mallorca before completed the final leg of the journey and landed in Faro at 3:20 p.m.
Measuring approximately 22 metres in length, both sides of the aircraft will carry an image of Milo the red ostrich. Seven employees at airberlin’s technical service in Munich were responsible for the paintjob, which kept them busy for two days in total.
The scheduled routes the Airbus will service over the coming days are shown at airberlin.com/topbonusflieger. There will be a competition on airberlin’s social media channels on 2 February 2015 to coincide with the première of the topbonus plane, inviting people to report sightings.
topbonus is using Milo to target infrequent flyers in particular. Ostriches are the world’s largest flightless birds, and topbonus is helping Milo realise its dream of soaring across the skies by collecting miles on the ground with around 100 topbonus partners. These miles can then be redeemed for free tickets and other attractive premiums.